ARTICLE

Active returns rose in 2025, yet success stayed highly selective

Stock market curve

Bloomberg Intelligence

This analysis is by Bloomberg Intelligence Analyst David Cohne and Associate Analyst Sharoon Francis. It appeared first on the Bloomberg Terminal.

Active ETF and mutual fund managers benefited unevenly from 2025’s market backdrop. Beat rates improved as dispersion rose, yet success was concentrated outside of US core equities. Global and emerging-market managers captured the clearest gains from regional divergence and country-level dispersion, while US core strategies faced benchmark-aligned returns that limited value-adding opportunities.


PRODUCT MENTIONS


2025 did favor stock pickers, just not broadly

Last year was expected to mark a broad comeback for stock pickers as dispersion rose and market leadership widened. The beat rate for active diversified equity mutual funds and ETFs climbed to 42.1% from a five-year average of 27.2%, yet outperformance was scarce in large-cap core and growth. International and global managers benefited most, where regional divergence created clearer opportunities for active positioning.

2025 Active Mutual Fund & ETF Outperformance Rates

Market conditions favored global stock pickers

Global equity growth managers were clear beneficiaries of 2025’s market backdrop. Nearly 49% beat the Bloomberg World Large & Mid Cap Growth Index, far above the five-year beat rate of 6.9%. Outperformance stemmed largely from much lower US exposure, as stronger returns in several non-US markets lifted globally diversified portfolios. Outperformers held an average US allocation of 24.6%vs. 73.9% for the Index.

2025 Active Mutual Fund & ETF Outperformance Rates

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Unusually tough for core US equity in 2025

US core equity managers struggled relative to history and global peers. Only 23% of core midcap managers outperformed the Bloomberg US Mid Cap Index in 2025 vs. a five-year average of 50%. Despite broader global leadership, US core index returns stayed tightly benchmark-aligned, limiting dispersion and constraining active value addition.

US Core Equity Outperformance Rates

Emerging markets show rare active consistency

Emerging markets delivered rare consistency for active managers. In 2025, 54.4% beat the Bloomberg Emerging Markets Large & Mid Cap Index, broadly in line with five-year results. Outperformance was driven by overweight exposure to South Korea, where the large-mid index surged 102.1% vs. 31.3% for emerging markets overall, supported by a rebound in the global semiconductor cycle and stronger export momentum. Outperforming managers averaged a 14.9% allocation to South Korea vs. 10.8% for the index.

Emerging Market Funds vs. Index S. Korea Exposure

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