Betting on Prediction Markets – Path to Adoption: BI Replay

Prediction markets are rapidly moving from niche curiosity to the center of the financial conversation. Once seen as speculative side bets, they’re increasingly viewed as powerful tools for hedging risk and pricing real-world probabilities — from elections and economic data to public policy decisions. And yet, despite the buzz, 88% of US-based activity still sits squarely in sports markets. So what happens next? As states battle to preserve control over sports gambling, the CFTC and prediction market operators are making a coordinated push toward broader, national — and even institutional — adoption. The outcome could reshape both finance and gaming. Join Bloomberg Intelligence for a dynamic discussion on the future of this fast-evolving market. Our analysts will unpack: - The impact of ongoing litigation and potential regulatory shifts - The biggest hurdles to institutional investor participation - How sports betting giants like DraftKings and Flutter are responding - Why major financial players — including ICE, Robinhood, Coinbase and CME — are stepping into the arena If you’re curious about where finance, regulation and sports collide — and who stands to win — this is a conversation you won’t want to miss.