REPORT
World Cup 2026:
Will Corporations Score Big?
FIFA’s 2026 World Cup could drive nearly $9 billion in FIFA revenue and help drive global sales toward $80 billion, with spending projected to accelerate across tourism, hospitality, retail, advertising and consumer goods.
Key report highlights:
- Where World Cup-related spending is expected to create the greatest commercial opportunities across industries and markets
- How sponsorships, host-market presence and participating-country exposure may influence business outcomes
- Which business models appear best positioned to benefit and where expectations may be overstated
Download the report now to discover which industries and companies stand to benefit most from the expanded 2026 FIFA World Cup and how affordability concerns could affect demand.
Enter your details to access the report
The data included in these materials are for illustrative purposes only. The BLOOMBERG TERMINAL service and Bloomberg data products (the “Services”) are owned and distributed by Bloomberg Finance L.P. (“BFLP”) except (i) in Argentina, Australia and certain jurisdictions in the Pacific Islands, Bermuda, China, India, Japan, Korea and New Zealand, where Bloomberg L.P. and its subsidiaries (“BLP”) distribute these products, and (ii) in Singapore and the jurisdictions serviced by Bloomberg’s Singapore office, where a subsidiary of BFLP distributes these products. BLP provides BFLP and its subsidiaries with global marketing and operational support and service. Certain features, functions, products and services are available only to sophisticated investors and only where permitted. BFLP, BLP and their affiliates do not guarantee the accuracy of prices or other information in the Services. Nothing in the Services shall constitute or be construed as an offering of financial instruments by BFLP, BLP or their affiliates, or as investment advice or recommendations by BFLP, BLP or their affiliates of an investment strategy or whether or not to “buy”, “sell” or “hold” an investment. Information available via the Services should not be considered as information sufficient upon which to base an investment decision. The following are trademarks and service marks of BFLP, a Delaware limited partnership, or its subsidiaries: BLOOMBERG, BLOOMBERG ANYWHERE, BLOOMBERG MARKETS, BLOOMBERG NEWS, BLOOMBERG PROFESSIONAL, BLOOMBERG TERMINAL and BLOOMBERG.COM. Absence of any trademark or service mark from this list does not waive Bloomberg’s intellectual property rights in that name, mark or logo. All rights reserved. © 2026 Bloomberg.