CASE STUDY

Primary markets electronic trading: A transformative step forward

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“We knew we had a challenge in handling a growing number of new issues. By creating an entirely electronic workflow, we’ve solved a whole range of issues.”

Diarmuid O’Keeffe
Senior Trader, Irish Life Investment Managers

“The real value Bloomberg provides is the comprehensiveness of its services. It offers a complete solution.”

Diarmuid O’Keeffe
Senior Trader, Irish Life Investment Managers

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