From Factor Targeting to Investor Narratives
The most effective Investor Relations teams combine the science of targeting with the art of storytelling. In our first session, we explored how factor-based targeting helps IR teams identify investors whose portfolios and strategies align with their company. In this next session, we go further. Using Bloomberg’s Document Search, we will show how to uncover the themes and questions that matter most to each investment style. By combining analytical insight with narrative intelligence, IR professionals can bring greater clarity, relevance and impact to every investor conversation.
Speakers
Michael Letros
Specialist Sales Solutions for Corporate Boards, C-Suites & Investor Relations
Bloomberg
Michael recently joined Bloomberg's Industry Specialist team in New York with a mandate to assist Investor Relations professionals elevate their impact with external and internal stakeholders. He's spent the bulk of his career in institutional equity sales on Wall Street, where he advised trillion dollar AUM asset managers and corporations on investor targeting and messaging. He was also the senior analyst at a top-ranked hedge fund. Michael holds a MSc in Strategy with Distinction from London Business School and is a CFA charter holder.