Webinar

Equity Sales Traders: Tackling Challenges in the Age of AI & Automation

As the equities market continues to grapple with the impact of automation & AI, the role of the sales trader is also undergoing a transformation.

Data is the lifeblood of trading, and the ability to quickly analyze and interpret complex datasets is more important than ever. At the same time, maintaining strong relationships and establishing trust with clients is also a critical part of their role. Sell-side brokers need to make sense of all the information available to them using technology, techniques, and tools.

How do sales traders balance the need for speed and efficiency with the need for human interaction and relationship-building? What happens when their primary sales coverage is out of office? How do they ensure their clients remain satisfied and informed to drive business growth? 

Join us as we explore the opportunities and challenges facing sales traders in today's marketplace. Edmond Mackey, Bloomberg’s EMEA Digital Strategy Specialist, will share his experiences and other broker insights on how they stay ahead of the curve.

Speakers

Edmond Mackey

EMEA Digital Strategy Specialist

Bloomberg

Adam Petendree

Global Product Manager, DASH Equity

Bloomberg

Adam has over 17 years of experience at Bloomberg, where he has held several roles over the years. Currently, Adam serves as the Global FixNet Product Manager, a position he has held for the past seven years, where he oversees all commercial products in the Trading Connectivity World, including Reverse Staging, Darkpools, and Liquidity distribution (IOI, Advertisements, Axes).

Prior to this, Adam was a Product Manager for FIX connectivity in a Sell Side Order Management System that specialized in listed trading.

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