Navigating China’s 2026 Structural Consumption Reset: BI Replay

Join Bloomberg Intelligence’s Asia consumer analysts, Catherine Lim, Elaine Lai, Peter Tang, Zibo Chen and Jessica Han for a sharp discussion on what will matter for China consumption in 2026. Selective spending will dominate without more targeted policy support, lifting the bar for brands and retailers. Demand is likely to remain concentrated in value-preserving categories such as gold jewelry and resilient premium niches. Home-appliance subsidies should be less potent this year relative to measures in 2025, accelerating firms’ shift toward higher-value segments such as automation and robotics. IP toy leaders will need to strengthen IP developments to overcome tougher growth comparisons from a year earlier, while domestic liquor (baijiu) and beauty leaders stand out for medium-term upside. Intense digital commerce as platforms continue to converge towards super-app models, expanding beyond retail into services and content, could reset profitability expectations to a lower new normal.