The Builder Brief | Sizing Up the Southeast New-Home Market : BI Replay

New-home markets across the Southeast have been among the most active in the country, but the backdrop is becoming more nuanced as affordability pressures, higher mortgage rates, rising resale inventory and shifting buyer preferences reshape demand. At the same time, builders are adjusting pricing, incentives, product offerings and land strategies as conditions increasingly diverge across markets. Join Bloomberg Intelligence and Susan Heffron, Vice President of Advisory for the Southeast at Zonda, for a closer look at the forces shaping the region’s new-home market. Combining Bloomberg Intelligence research with a boots-on-the-ground perspective, the discussion will examine how demand, pricing, incentives, inventory and community activity are evolving across key Southeast metros, where builders are gaining or losing momentum and how local market dynamics are influencing strategy. The webinar will also explore which markets appear best positioned to outperform, where risks are building and what current conditions could signal for the next phase of the Southeast housing cycle.